Learn more about how you can increase your sales through identifying a target audience and their hot buttons!
Grab some caffeine, glance through the days headlines, check your briefcase and run to the office Just as a morning routine helps you start a productive day, using a sales process may ensure you generate the most of every opportunity to connect with your customers.

Whether developing my own business, selling around the world, or generating deals with corporate giants like UPS, Ive found a process that works in connecting with customers. Whether youre an experienced sales pro or new to the game, its a process you can easily implement and quickly see the results in your bottom line. We all understand of the trials of selling in agriculture right now. Tough times call for new tools to help you contruct real relationships!

Why is Selling Solutions the right tool? Because it allows you to give customers something theyre looking for a solution to their problems. You may beginning the process at any stage, depending on whos involved. It may take a year to get through it with a new prospect, while others might be ready to generate a commitment after two sales calls. Take a closer look at these steps to selling solutions.

1. Build rapport: get to understand them as a human .

2. Establish interest: grab their attention by listening!

3. Identify needs: what are their hot buttons?

4. Offer solutions: be creative with your merchandise /service.

5. Motivate the customer: give them a reason to react.

6. Overcome objections: identify what needs they still have.

7. Gain commitment: seal the deal.

Uncomfortable creating the ask or facing objections? Many of my clients have found the first five steps may greatly reduce objections and generate closing much more natural. Even if youre not in a traditional sales role, consider how these steps could help you better connect with your customers.

If your bottom line is hurting in this tough market, ruminate on how Selling Solutions might help. Its like that morning dose of caffeine a process to help you contruct the most of every sales call or leverage new business from your existing clients. Watch the next issue for more details on the first step acquiring to understand your customer.